If your business operates in a 20-mile radius around your location then local SEO is the right choice for you. Since rankings that are nationwide will not help you garner clients or customers it makes sense to focus all your energy on ranking on local organic results. So how does this differ from running a national organic rankings campaign? Factors are different for the local algorithm so some different things need to be addressed in order for you to have success in ranking locally in your area.

Our Current Local SEO Packages & Pricing

Basic Google My Business Setup

GMB Basic Setup $295

  • We will set up Google My Business Listing
  • Build 50 citations
  • Submit Your business info to the 4 major aggregators one time.

You Can Add The Following to Your Package!

  • Add 80 More Citations
  • Add 120 More Citations
  • Local Link Building Basic
  • Local Link Building Plus

Ongoing Monthly GMB Optimization

Starting At  $697 a month

Basic Initial Setup Includes

  • Local SEO Audit
    Verify NAP Consistency (Supplied, GMB, & Website)
  • Website Check (local elements, trust links, structured data)
  • Perform Data Check on Address and Note Any Discrepancies
  • Audit Name for Possible Issues
  • Audit Address for Possible Issues
  • Audit Phone for Possible Issues
  • Check for Duplicates and Possum
  • GMB Category Research
  • Set Up Local Keyword Tracking Report

Month 1

  • Image Optimization and Geo-Tagging (20 Min)
  • Social Essential Accounts
  • Social Fortress Accounts
  • Social Ultimate Accounts
    Social Power-Up Links
  • USA Big 4 Data Aggregators or Canada Infogroup Data Aggregator
  • Write 2500 Words 3 Star GMB Content

Month2

  • Essential Business Citations – High Visibility
  • Citation Power Up Tiered Links
  • Client Site On-Page Local Optimization
  • GMB Listing Optimization
  • GMB Photos
  • GMB Services
  • GMB Posts (8)
  • GMB Site Optimization

Month 3

  • Premium Local Press Release
  • Links to Brand Docs (10)
  • Secondary Citation Creation (120 Citations)
  • Premier Brand Authority Links (40 Links)

Month4

  • YouTube Local Optimization
  • YouTube Local Video
  • YouTube Local Post and Shares

This complete local seo package will focus on different aspects of optimization every month !

Low Competition / Small City Basic GMB

2-Month Optimization Plan
Starts At $1195

**This local seo package is perfect for low competition industries as well as being part of a bigger ranking strategy. Its also perfect as a local google my business optimization effort for businesses located in smaller cities or rural areas.

This SEO package runs for 2 months and will then be concluded. If further optimization is needed we recommend our ongoing monthly local optimization package!

  • Local SEO Audit
    Verify NAP Consistency (Supplied, GMB, & Website)
  • Website Check (local elements, trust links, structured data)
  • Perform Data Check on Address and Note Any Discrepancies
  • Audit Name for Possible Issues
  • Audit Address for Possible Issues
  • Audit Phone for Possible Issues
  • Gather GMB Links and URLs
  • Check for Duplicates
  • Set Up Local Keyword Tracking Report
  • Image Optimization and Geo Tagging
    Create and Optimize Social Essentials Accounts
  • Write 150 Word Custom GMB Description
    Write 8 200 Word Custom Product Posts
  • Submission to USA Big 4 Data Aggregators or Canada Infogroup Data Aggregator
  • Essential Business Citations
  • Secondary Citation Creation (40 minimum citations)
  • Premium Local Press Release
  • GMB Listing Optimization
  • GMB Description Posting
  • GMB Photo Optimization (20 Min)
  • GMB Product/Service Posts (8)
  • Basic Authority Map Stack:– Authority Map Creation – Niche & Geo Embeds
  • Submit Link URLs to Google Submit URL

Higher Competition/ Medium Size Cities Standard GMB

4-Month Optimization Plan
Starts At $2395

This local optimization package is perfect for any business that is in a somewhat competitive industry or a medium size city. It comes with many of the same things as our low competition pacakge plus more to help give you an edge when you want to rank in local results for keywords pertinent to your business.

This is a 4 month plan. We recommend our ongoing monthly optimization plan after you have completed this plan to start.

  • Local SEO Audit
  • Verify NAP Consistency (Supplied, GMB, & Website)
  • Website Check (local elements, trust links, structured data)
  • Perform Data Check on Address and Note Any Discrepancies
  • Audit Name for Possible Issues
  • Audit Address for Possible Issues
  • Audit Phone for Possible Issues
  • Gather GMB Links and URLs
  • Check for Duplicates and Possum
  • GMB Category Research
  • Set Up Local Keyword Tracking Report
  • Image Optimization and Geo Tagging
  • Create and Optimize Social Essentials Accounts
  • Create and Optimize Social Fortress Accounts
    Social Power Up
  • Write 150 Word Custom GMB Description
  • Write 8 200 Word Custom Product Posts
  • Submit To USA Big 4 Data Aggregators or Canada Infogroup Data Aggregator
    Essential Business Citations with GPS Listings
  • Secondary Citation Creation (80 Citations)
  • Premium Local Press Release
  • Apple Maps – Claim and Verify
  • Bing Places – Claim and Set-Up
  •  
  • Yelp Optimization
  • 411 Submission
  • GMB Listing Optimization
  • GMB Description Posting
  • GMB Photo Optimization (20 Min)
  • GMB Product/Service Posts (8)
  • Ultimate Map Stack:
    – Authority Map Creation
    – Niche & Geo Embeds
    – Maps Places Embeds
  • Locally Stacked Press Release
  • Brand Authority Links
  • Google Authority Stack
  • Google Site Optimization
  • Submit Link URLs to Google Submit URL

High Competition/ Big Cities Advanced GMB

6-Month Optimization Plan
Starts At $3582

This is our complete local seo package for highly competitive industries and businesses looking to compete in big cities like Houston. This package is a 6 month package designed to fast track your visibility in local search results.

After completion of this package we recommend you start on our ongoing monthly seo package to maintain your local rankings as well as to keep gaining more visibility.

  • Local SEO Audit
  • Verify NAP Consistency (Supplied, GMB, & Website)
  • Website Check (local elements, trust links, structured data)
  • Perform Data Check on Address and Note Any Discrepancies
  • Audit Name for Possible Issues
  • Audit Address for Possible Issues
  • Audit Phone for Possible Issues
  • Gather GMB Links and URLs
  • Check for Duplicates and Possum
  • GMB Category Research
  • Set Up Local Keyword Tracking Report
  • Image Optimization and Geo Tagging
  • Create and Optimize Social Essentials Accounts
  • Create and Optimize Social Fortress Accounts
  • Create and Optimize Social Ultimate Accounts
    Social Power Up
  • Write 150 Word Custom GMB Description
  • Write 8 200 Word Custom Product Posts
  • Write 1k Words of GMB Website Content
  • Submit to USA Big 4 Data Aggregators or Canada Infogroup Data Aggregator
  • Essential Business Citations with GPS Listings
  • Citation Power-Up Tiered Links
  • Secondary Citation Creation (120 Citations)
  • Premium Local Press Release
  • Apple Maps – Claim and Verify
  • Bing Places – Claim and Set-Up
  • Yelp Optimization
  • 411 Submission
  • Create and Optimize Geo-Network
    15 Geo-Local Articles and Links
  • Create and Optimize Niche Network
  • Client Site On-Page Local Optimization
  • GMB Listing Optimization
  • GMB Description Posting
  • GMB Photo Optimization (20 Min)
  • GMB Product/Service Posts (8)
  • GMB Website Creation
  • Ultimate Map Stack:
    – Authority Map Creation
    – Niche & Geo Embeds
    – Maps Places Embeds
  • Locally Stacked Press Release
  • Brand Authority Links
  • Google Authority Stack
  • Google Site Optimization
  • Submit Link URLs to Google Submit URL
Additional Addons

Addon pricing will vary depending on the nature of your project.

  • High Quality Content
  • authority booster links
  • High quality content – Out standard content is good but if you are picky about your content and you want the best possible content then this upgrade is for you.
  • Authority links – these are links designed to boost the authority of your website. Add
Onsite Optimization Addon
Add Content & Links To Your Site
Starts at $795 a month!

Add Content & Links To Your Local Business Site

  • Add 2 blog post or pages of content a month
  • We will optimize & post each blog for best search visibility
  • Add 2-5 Links a month or substitute for the occasional press release.
  • Push blog post to your top 3 social media channels

***Plans  & pricing are subject to change without notice. We are always adjusting our methodologies on local seo based on googles best practices and changes in algorithm. Prices can increase so please inquire on price before signing up.

What is Local SEO?

Local SEO is different from national campaigns in by that it is geared towards organically ranking for terms that are specific to an area. For example, if you have a cannabis dispensary in Las Vegas. You would want to rank on searches like cannabis dispensary Las Vegas, Dispensary near me. Basically, any term that identifies your location and what you do or sell is what you would want to be visible on.

The way that search engines like Google do this now is that they actually locate you and then use your current location to append the locality to the search. So let’s pretend you are in Las Vegas. While you could still type in dispensary Las Vegas now you could just type in Dispensary and google would append Las Vegas to the search. More specific searches are somethings that you want to consider ranking on is your search term “Dispensary + Local Zip Codes” this would get you in front of people that are looking for your services around the area so someone may search for “dispensary 89107” and if you are in that zip code with proper optimization you will come up in the search.

So local SEO is much more focused around your actual location and the surrounding area where national SEO campaigns are looking to rank all over the nation. So if you only do business locally then it makes more sense to focus on the local aspects of ranking rather then to try and rank nationally where you will get in front of potential clients you can not service. This tends to aggravate the visitor to your site as well as possibly causing unnecessary inquiries you will have to deal with that you can not turn into a lead or sale.

Another Factor Here Is Cost

It is usually much cheaper to just focus on running a local SEO campaign than a national one. Since your only focus is to outrank businesses in your area the competition will not be as stiff, which means it will take fewer resources and therefore can be done at a more reasonable cost. Local Seo campaigns can start at as little as $500 and range on up into the $1000’s and 10,000’s depending on your industry. The city you operate in is also a big factor in this. In metropolitan areas, it can be much tougher to rank then in smaller more rural areas. Understanding your budget will help you to set the proper goals for your campaign. The more focused the less it will take to make it happen. The more broad the more it will take to move the bar.

We have worked with all sorts of different budgets from small to quite large. No matter what your budget is let us take a look at your project and see what can be done within the constraints of your budget.

What Does A Local SEO Campaign Look Like?

Local rankings have gotten more and more competitive, especially ranking in the map listings. Where Google used to show 6 places they now only show 3 before you have to click to see more. So competition for the top 3 spots is fierce. However, you can also get natural organic rankings below the map listing which can also bring more visitors to your site.

Local SEO Variables that are of Importance:

  • GMB Listing – This is your Google My Business Listing which is your most important listing in Google for local. Optimizing is a vital part of a good local ranking strategy.
  • Citations – Are references to your business on the web. There are some major citation sites that you will want to be in and then there are minor ones. These help build the authority of your business
  • NAP Consistency – Consistency across citations and NAP aggregators to show your business name phone number and address are consistent. The more accurate and consistent the better for local SEO
  • Site Optimization – Actually optimizing your website to fall in line with your local business address. This means using the area you operate in your content and all thru out the website. Also using schema as well as having your actual business address on the site to show your actual location.
  • Local Links – These are actual links coming from local sources like local news sites, local event sites, sponsorship of local sports teams. Any link that shares your location is basically what you are after.
  • Authority  & Relevant Links – Links that are industry related or come from authoritative sites.

These are some of the bigger factors that go into a local SEO campaign. Difficulty and how much of these factors will need to be correct will depend on how competitive the industry you are in is.

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