Yes, SEO really does work and it is still one of the best ways to gain long term visibility for your business online. Here is where the misconceptions come from. When someone uses a cheap SEO provider that uses optimization methods that are either outdated or flat out against the guidelines of search engines then SEO will not work!

Not All SEO Is Created Equal!

When it comes to search engine optimization, not all SEO providers are created equal nor do they use the same tactics. This is where the whole of SEO does not work perception comes from. When done right using the latest tactics SEO is a very powerful method of getting your brand visible online as well as selling products or generating leads from online searches. However, if you go the cheap route than the chances are you will get very little if any results at all from SEO. One sure-fire way to know if you're dealing with a company that is only looking to get your money and deliver very little is in how they approach your project. Are they looking at your site and giving you a custom plan based on what they are finding or did they send you an email and make big promises for little money? Those are the times you should run!

A Good SEO Firm will analyze your site and give you a plan that is based on that knowledge with a price based on the amount of work that it will take to get your site ranking well.

SEO Is The Long Game

SEO does not happen overnight so it is a longterm investment in your website that will pay off over time. Depending on your website and your industry to start getting solid results from SEO is 6 months to 1-year plan. That does not mean nothing will happen. A good SEO company will provide you with the work they are doing on your behalf as well as some reports that will show how your site's strength is increasing and how the search terms that you decide upon are trending to show you that progress is being made while it may not have hit the first page of Google progress is being made to get you visibility. While occasionally a website especially if it is older and has never been optimized can reach top rankings in a few months it is not a typical result.

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