What Is Better SEO Or SEM?

Each methodology has its advantages and disadvantages. SEO is a long term strategy to rank and gain visibility over time. Where PPC or SEM is a quick way to gain visibility online. Your ads only stay up as long as you pay where SEO once achieved and maintained will continue to deliver traffic. PPC can also be cost-prohibitive for small businesses while a well-optimized campaign can bring immediate results to a business since you will be visible immediately where SEO takes time to work. Some businesses decide on a campaign that is a hybrid of the two. In doing so…

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What Is The Difference Between SEO & SEM?

SEO is the process of improving a websites search engine friendliness thru onsite as well as off-site factors to gain improved unpaid search engine rankings. SEM or Search Engine Marketing is the process of developing ads and optimizing them for the best conversions and visibility in paid search which is also called PPC or Pay Per Click.

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How Is An Internal Link Different From An External Link?

External links are links that are pointing to your website from other websites. Where internal links are links from within the content of your own site pointing to other important pages of your website that you can control. Using internal linking can help the search engine easily find the most important pages on your site.

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How Long Does It Take For Links To Start To Work?

It can take a while for the search engine to crawl links pointing to your site and to give your site credit for those links. It can take 6 to 8 weeks before you will see the benefit of a link. They can sometimes occur faster. Monitoring search console can help you see when the link gets indexed and seen by google.

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How Long Does It Take For SEO To Work?

Depending on the site SEO can start to work in as little as 2 weeks but more realistically depending on the site, its strength and the competition it takes 6 months on average and worse case up to 1 year if the site is very new and the industry is highly competitive. Usually, 6 months is the most realistic expectation.

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Should I Hire An SEO Company?

SEO is not something that you do for a week or month and get results. It is an ongoing effort and if you do not have knowledge of coding and search engine optimization tactics it can be a difficult road to go down alone. This is where an SEO company can come in and take the work in gaining visibility for the online presence of your hands. Not everyone needs an SEO expert but if you have a website that needs traffic then hiring an SEO agency can help you achieve this goal by making your site more friendly to…

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How Do I Know A Good SEO Company From A Bad One?

A reputable SEO firm will not send you unsolicited emails and make vague statements about your website or make promises on how they can get you ranking #1 on Google. While you may get a solicitation from a real SEO expert it will look a lot more like a real person that looked at your site and determined that you had issues on the site that they can solve and help you get more visibility online. Good SEO Company A reputable search engine optimization company will audit your site and talk to you about the needs of the site based…

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Does SEO Really Work?

Yes, SEO really does work and it is still one of the best ways to gain long term visibility for your business online. Here is where the misconceptions come from. When someone uses a cheap SEO provider that uses optimization methods that are either outdated or flat out against the guidelines of search engines then SEO will not work! Not All SEO Is Created Equal! When it comes to search engine optimization, not all SEO providers are created equal nor do they use the same tactics. This is where the whole of SEO does not work perception comes from. When…

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What Can You Expect From An SEO Agency Or Expert?

A good SEO Agency or expert will provide you with full transparency as to what is going on with your site as well as the work that they are doing on your behalf. Typically the place most professional agencies will start is with a site Free Site Audit to determine the needs of the website and formulate a proper optimization plan that is based on your web site's needs. This plan can consist of an initial clean up of your content and backlink profile if needed or simply a plan to move forward depending on what the audit finds. They…

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