A reputable SEO firm will not send you unsolicited emails and make vague statements about your website or make promises on how they can get you ranking #1 on Google. While you may get a solicitation from a real SEO expert it will look a lot more like a real person that looked at your site and determined that you had issues on the site that they can solve and help you get more visibility online.
Good SEO Company
A reputable search engine optimization company will audit your site and talk to you about the needs of the site based on actual data and research to determine the right course of action. Here is what you can expect from the interaction with a good SEO agency.
- An initial conversation about your business needs
- A site audit to determine what your site needs in order to rank
- Competitor research to determine what will be needed to beat out your competitors in search and get you ranking
- A realistic price per month for SEO and a complete plan of action with deliverables.
- Realistic expectation. No one can promise rankings, especially the #1 spot in Google. They can promise progress and increases in traffic and such over a reasonable amount of time.
- They will be very transparent about the work they are doing and will send you reports on work as well as how your online visibility is doing on a regular basis.
Bad SEO Company
You will find search engine companies that are only looking to get your money and are not going to get you results will make a lot of promises and offer to good to believe prices in hopes of getting you to sign up for as long as they can get you to stay and take your money. They will also sometimes use scare tactics to get you to act like sending you a laundry list of things that are wrong with your site even when that is not the case.
- Offer you a deal so low its hard to refuse
- Will make promises fo getting your ranked #1 in Google in no time
- Use scare tactics like telling you your site is not responsive and not mobile-friendly even when you know it is.
- They will send you unsolicited emails that will tell you that your site does not rank on many search terms even when you know it does.
- They will send you unsolicited emails that make great promises.